Five JOYful Minutes With Joonbyrd’s Founder
We are pretty proud of our founder. Not only has she created an award-winning scientifically-designed, JOY-delivering body care range, but she’s also one of the world’s most in-demand dermatologists, treating patients daily in her clinic and consulting for some of the world’s biggest brands.
We enticed Dr Alexis to sit down for five minutes with her favorite oat milk latte, and give us a debrief on all things Joonbyrd.
Take Us On The Joonbyrd Journey…
My Joonbyrd journey really started in childhood: I have happy memories of opening my grandmother’s lotions and potions, and inhaling their sweet scents. And whilst I snuck a dollop of this and a spritz of that, I learned the significance of self-care - and it never left. Combining this JOYful nostalgia with my passion and knowledge of dermatology, Joonbyrd was born. It’s been three years in the making, but its unique blend of the scientific and the sensory - and the results people are seeing - makes it well worth the wait.
Why Did You Decide To Focus On the Body, Over The Face?
There is a real need for results-driven formulations targeting the skin below the chin, and patients in my clinic regularly see the same dermatological issues on their bodies that appear on their faces: whether dry flakes flying in winter, crepey skin, blemishes and strawberry bumps. This shows that our bodies need the kinds of performance-driven, premium actives and botanicals typically reserved for facial skincare.
There is also real JOY to be found in a body care ritual: simple pleasures such as pleasing textures, uplifting colors and evocative fragrances stimulate our happy hormones. So, like I always say, why should the face have all the fun?
What Would You Advise For Someone Embracing A Body-Care Ritual For The First Time?
Start simple. Select an actives-packed body cleanser and moisturizer that you love (MOON SWIM Body Wash and LITTLE LOVE Body Lotion are a good place to start), and give yourself space and just a little time to create a daily ritual. It truly only takes a moment to start a movement.Any Juicy Joonbyrd Secrets You Can Let Us In On?
We want to continue spreading the JOY of our unique science with soul: creating new formulations, new sizes and new kits to deliver all over self-care rituals. Next year we’re taking Joonbyrd beyond the body… but that’s all I can share for now!
