Our Story
Let's wash the world in color, one product at a time.
The Joyful World of Joonbyrd
Joonbyrd draws on our founder’s childhood memories of opening the gold lidded pots of her grandmother’s lotions and potions, inhaling their sweet scents. A dollop of this, a spritz of that, she learned the significance of self-care, and that simple pleasures, colors, fragrances and textures, can be transformative.
From the powerful union of JOYful nostalgia, years of dermatologic expertise and insight into the biology of wellness, Joonbyrd was born. A synergistic marriage of the sensorial and the scientific. Our brand name is crafted from our founder’s Persian roots, ‘Joon’ means soul, spirit and life in her grandmother’s native language.
Joonbyrd combines science and sentiment to make our products seriously innovative, seriously effective yet sensitively kind. Our clinically-tested formulas are crafted for meaningful results, while our scents stir the senses and take you some place, some time, somewhere good.
There is pleasure in every squeeze, happiness in every fingerful, love under every lid.
You can feel the JOY in Joonbyrd.
SCIENCE WITH SOUL
Performance products designed to be as emotionally intelligent as they are efficacious.
Body Care With Benefits
Body care is essential to our overall health and well-being. Sensations of pain, temperature, touch, and deep pressure all originate within the skin. Your skin acts as the first line of defense against environmental aggressors, infection, dehydration and mechanical damage.
Science Meets Self-Care
ALXmd04™ technology ensures our formulations deliver meaningful results; enriched with hardworking active ingredients, nourishing botanical blends, barrier boosting prebiotics and skin stress shielding adaptogens.
Innovation Led. JOY Infused
Joonbyrd is redefining the notion that clinical skincare needs to feel clinical to be effective. Designed with intention, our colors, textures and mood-boosting fragrances have been uniquely crafted to ignite the spirit and spur the imagination.
The Skin-Mind Connection
We believe body care is self-care, a means to connect and to reset. Joonbyrd's self-care rituals, uplifting aromas, decadent textures and clinically-proven results have been developed to tap into the skin-mind connection.
Dr Alexis Granite
"I created Joonbyrd as a way to unite what I love most about being a dermatologist, helping patients feel confident in their own skin, and my grandmother's legacy of finding JOY and meaning in self-care."Dr Alexis is one of the world's leading dermatologists with nearly twenty years of experience in her field, across two continents. A New York City native, Dr Alexis relocated with her family to the UK in 2012, becoming the first dual US/UK certified dermatologist. Her comprehensive and compassionate approach to skin health quickly established Dr Alexis as one of the most in-demand practitioners in London, with a list now closed to new patients.
Dr Alexis has served as a brand ambassador across a broad portfolio of L'Oréal brands over the past decade. She is a member of the British Association of Dermatologists (BAD), the British Cosmetic Dermatology Group (BCDG) and the American Academy of Dermatology (AAD). She is also a member of the Advisory Board of the British Beauty Council.
REUSE AND REPURPOSE
At Joonbyrd, we believe the journey is as important as the destination.We are all about spreading JOY – to the mind, to the body, and to our planet. We are committed to choosing sustainable packaging options and sourcing responsibly, here and now and in the future. We are constantly working on innovative new ways to house our formulas to better serve the environment.
Wellness for All
Spreading JOY is central to our mission and Joonbyrd is committed to making wellness more accessible to everyone.Through acts of kindness, creativity, and optimism, we aim to make the world a more JOYful place, one where our collective efforts have a lasting impact on the people and communities we serve.
